{"id":4412,"date":"2023-10-16T15:32:55","date_gmt":"2023-10-16T15:32:55","guid":{"rendered":"https:\/\/francontraste.ffzg.unizg.hr\/?p=4412"},"modified":"2023-10-16T15:41:23","modified_gmt":"2023-10-16T15:41:23","slug":"section-sciences-du-langage-andrijasevic-marin","status":"publish","type":"post","link":"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412","title":{"rendered":"Section Sciences du langage ANDRIJA\u0160EVI\u0106 Marin"},"content":{"rendered":"

ANDRIJA\u0160EVI\u0106<\/strong> Marin
\n<\/span>Facult\u00e9 de philosophie et lettres, Universit\u00e9 de Zagreb, Croatie
\nBOUKHERROUF <\/strong>Ramdane
\n<\/span>Laboratoire LEALA, Universit\u00e9 Mouloud Mammeri de Tizi-Ouzou, Alg\u00e9rie<\/p>\n

A propos du discours publicitaire dans le paysage linguistique en Alg\u00e9rie.
\n<\/span>La d\u00e9nomination des entreprises commerciales : langues et strat\u00e9gies discursives<\/span><\/p>\n

Caract\u00e9ris\u00e9 par des statuts diff\u00e9rents, le paysage linguistique en Alg\u00e9rie se pr\u00e9sente sous plusieurs syst\u00e8mes linguistiques ; tamazight (berb\u00e8re) et l\u2019arabe comme langues nationales, mais aussi le fran\u00e7ais et autres langues \u00e9trang\u00e8res (anglais, espagnol, etc.) avec des impl\u00e9mentations stratifi\u00e9es.<\/p>\n

Il sera question d\u2019\u00e9tudier dans la pr\u00e9sente proposition de communication les strat\u00e9gies discursives mises en \u0153uvre par les acteurs des entreprises commerciales pour d\u00e9nommer leurs propres entreprises, en mettant en exergue les langues adopt\u00e9es et le discours construit autour de ces appellations. D\u2019autant plus que dans l\u2019approche socio-s\u00e9miotique, le caract\u00e8re social du discours d\u00e9pend et provient de l\u2019espace dans lequel tout type de discours existe et circule. Il sera int\u00e9ressant de voir dans quelle mesure il est possible (l\u2019est-il d\u2019ailleurs ?) d\u2019identifier, reconna\u00eetre et\/ou d\u00e9finir les diff\u00e9rentes d\u00e9nominations que nous allons analyser sans prendre en compte l\u2019espace socio-culturel qui les produit et en m\u00eame temps leur permet la circulation. Dans ce but une esquisse des valeurs s\u00e9miotiques (par analogie \u00e0 des valeurs linguistiques) permettrait \u00e0 \u00e9tablir diff\u00e9rences et oppositions des d\u00e9nominations qui en d\u00e9coulent.<\/p>\n

Pour nous permettre de comprendre en profondeur le choix de d\u00e9nomination des diff\u00e9rentes donn\u00e9es composant notre corpus \u00e0 travers l\u2019analyse du discours des diff\u00e9rents projets, nous avons opt\u00e9 pour une m\u00e9thodologie qualitative. Nous avons privil\u00e9gi\u00e9 la m\u00e9thode des entrevues semi-dirig\u00e9es dans la perspective de donner l\u2019occasion \u00e0 l\u2019acteur de construire explicitement son discours pour relater ses diff\u00e9rents choix durant son processus de concr\u00e9tisation de son projet de d\u00e9nomination de son projet d\u2019entreprise. Il s\u2019agit \u00e9galement de comprendre davantage ses choix linguistiques, culturels et les diff\u00e9rents moyens mis en \u0153uvre pour se lancer dans son projet d\u2019entreprise.<\/p>\n

Notre \u00e9chantillon de corpus sera compos\u00e9 d\u2019une trentaine d\u2019acteurs d\u2019entreprises commerciales dans la wilaya (comitat) de Tizi-Ouzou. Il s\u2019agit d\u2019entrevues r\u00e9alis\u00e9es conform\u00e9ment \u00e0 un guide d\u2019entretien \u00e9labor\u00e9 en cons\u00e9quence, qui reviendra sur l\u2019ensemble des \u00e9tapes du projet de d\u00e9nomination et de sa concr\u00e9tisation.<\/p>\n","protected":false},"excerpt":{"rendered":"

ANDRIJA\u0160EVI\u0106 Marin Facult\u00e9 de philosophie et lettres, Universit\u00e9 de Zagreb, Croatie BOUKHERROUF Ramdane Laboratoire LEALA, Universit\u00e9 Mouloud Mammeri de Tizi-Ouzou, Alg\u00e9rie A propos du discours publicitaire dans le paysage linguistique en Alg\u00e9rie. La d\u00e9nomination des entreprises commerciales : langues et strat\u00e9gies discursives Caract\u00e9ris\u00e9 par des statuts diff\u00e9rents, le paysage linguistique en Alg\u00e9rie se pr\u00e9sente sous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"post_folder":[],"class_list":["post-4412","post","type-post","status-publish","format-standard","hentry","category-sciences-du-langage"],"blocksy_meta":[],"yoast_head":"\nSection Sciences du langage ANDRIJA\u0160EVI\u0106 Marin - Francontraste 2023<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Section Sciences du langage ANDRIJA\u0160EVI\u0106 Marin - Francontraste 2023\" \/>\n<meta property=\"og:description\" content=\"ANDRIJA\u0160EVI\u0106 Marin Facult\u00e9 de philosophie et lettres, Universit\u00e9 de Zagreb, Croatie BOUKHERROUF Ramdane Laboratoire LEALA, Universit\u00e9 Mouloud Mammeri de Tizi-Ouzou, Alg\u00e9rie A propos du discours publicitaire dans le paysage linguistique en Alg\u00e9rie. La d\u00e9nomination des entreprises commerciales : langues et strat\u00e9gies discursives Caract\u00e9ris\u00e9 par des statuts diff\u00e9rents, le paysage linguistique en Alg\u00e9rie se pr\u00e9sente sous […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412\" \/>\n<meta property=\"og:site_name\" content=\"Francontraste 2023\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T15:32:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T15:41:23+00:00\" \/>\n<meta name=\"author\" content=\"Francontraste2023\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francontraste2023\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412#article\",\"isPartOf\":{\"@id\":\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412\"},\"author\":{\"name\":\"Francontraste2023\",\"@id\":\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/#\/schema\/person\/0f7a8e204dbe4407f00a47acc545ac2c\"},\"headline\":\"Section Sciences du langage ANDRIJA\u0160EVI\u0106 Marin\",\"datePublished\":\"2023-10-16T15:32:55+00:00\",\"dateModified\":\"2023-10-16T15:41:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412\"},\"wordCount\":426,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/#organization\"},\"articleSection\":[\"Sciences du langage\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412\",\"url\":\"https:\/\/francontraste.ffzg.unizg.hr\/2023\/?p=4412\",\"name\":\"Section Sciences du langage ANDRIJA\u0160EVI\u0106 Marin - 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